COLLABORATOR

Executive Coach

As a Master Certified Coach (MCC), Soon partners with venture-backed startup founders and entrepreneurial leaders on their high-stakes journey from idea to IPO and beyond. With a Harvard Business School MBA and experience as a Silicon Valley venture-backed founder, global executive coach, and board member of publicly listed companies, Soon brings a unique, strategic, and results-driven approach to founder coaching.

A serial entrepreneur with direct experience in IPOs and M&As, Soon supports founders at pivotal growth stages, including: raising and managing venture capital (Seed to Series D), scaling ventures toward IPO or navigating successful M&A exits, leading through hypergrowth while maintaining culture and founder resilience, managing complex dynamics with boards, co-founders, and executive teams, and, evolving founder identity from startup visionary to public-company leader.

He co-founded a venture-backed tech startup that raised over US$35M and served as Regional VP at AXA. Soon also led Brunei’s national entrepreneurship agency and served as CEO of the Brunei Economic Development Board.