Samantha Cooprider
Practice Lead, People & Culture
Org and Leader Dev Strategist | Executive Coach | Systems Thinker
Samantha (aka Sam or Scoop) is a powerhouse in leadership and organizational development. She’s known for helping leaders anticipate challenges and spark innovation with a direct yet compassionate style. She believes that the highest act of leadership is self-awareness and that culture eats strategy not only for breakfast, but also lunch and dinner. As a culture and systems-thinking enthusiast, Sam brings over 25 years of experience leading at some of the world’s most transformative companies, including Meta (formerly Facebook), Google, and Tesla. She’s partnered with big companies, startups, government agencies, academia, and nonprofits. She’s also served as CEO of Learning as Leadership and even opened and ran a fitness studio in Vallejo, CA—proving her knack for building thriving communities in any space.
Rooted in her early career in the nonprofit sector, Sam applies a mission-driven mindset to everything she does. She has a PhD in Leadership & Organizational Development and holds credentials as a Professional Certified Coach (PCC) and SHRM-certified professional.
Sam enjoys just about any form of exercise, reading, traveling, hanging out with her family (including 5 dogs!), and riding her bike as well as her motorcycle on the California coast.